Friday, May 16, 2008

BoSacks Readers Speak Out: On Brands, Trends, and Truth

BoSacks Readers Speak Out: On Brands, Trends, and Truth

Re: "The New Next: Brands That Bond"
Bob, I can't imagine being able to describe my magazine outside of the context of its brand image.

I would expect my magazine to be leading or at least facilitating as many important conversations as possible in the particular niche we cover. In fact, because we are not offering a product to our readers that is, similar to that of our advertisers and other industry suppliers, it is even more central to brand identity for a magazine to be out in front of people, talking and listening and prodding everyone involved or interested in the niche to do the same. Doing this also dredges up tons of fodder for future articles we can present to the entire readership, not just the in-person crowd you get.

And besides offering copies of recent issues for people who do not subscribe to or purchase it, we can also hand out items or products from partnering firms--products that help the readers do whatever it is they do that prods them to read the magazine. We can put our logo in a subtle spot as well.
(Submitted by a Publisher)

Re: Youth Speaks: If u dk what this is, gl
This would be more impactful if the writer knew that "LOL" meant "laugh out loud" and not "lots of laughs". I just uttered the same groan not used since my dad said "hep cat" in front of my friends many years ago.
(Submitted by an Industry Provider)

RE: 5 Key Future Magazine Trends and 8 Ways to Prepare for Them
Bob, You are RIGHT ON!
There is a bright light at the end of the tunnel, I can see it.
(Submitted by a Director of Mfg and Dst)

RE: 5 Key Future Magazine Trends and 8 Ways to Prepare for Them
FYI, your editorial "Printed Magazines Will Follow the Path of the Plastic Record" is hanging on my home office wall. Some guys have girlie calendars, I have Bo Sacks.
(Submitted by a Publisher)

Re: BoSacks Speaks Out: What is Happening in our Industry?
What inspiring words Bob, especially after reading the doom and gloom stories of another QuebecorWorld plant closing/layoffs and other industry layoffs. I still love what I do and I am still kept busy with my client's print and digital needs. I've reinvented myself to some extent, but it is still ink on paper or bytes on a cd and getting it into readers hands on time. Thanks for the great words Bob.
(Submitted By a senior Publishing Consultant)

Re: BoSacks Speaks Out: What is Happening in our Industry?
Bo that was amazing. Really uplifting stuff. The best part of your newsletter is the unexpected. You have always told it like it is. That would be the good news, the bad news and technology we need to know of to stay employed. You are my hero. I've been reading you since my first job in the industry . . . some fifteen years ago. The job seemed less stressful and easier then. Thanks.
(Submitted by a Production Manager)

RE: Retouching

Hey Bo, I know this is a little late but . . .
As you know covers of EVERY mag are retouched . . . aside from making models look perfect, in the "Home" category we also add sky to images retouch out cords, electrical sockets, make winter shots into summer by removing snow and adding bushes, landscaping etc . . . All shots of a the same room are made to look the same no matter what time of day the various shots was taken.
When I used to do allot of work for the Conde Nast mags thru AGT (remember them), the covers were worked for hours to get rid of lines, wrinkles, facial hair etc. We did a spread on Linda Evans that was shot very soft to help with her wrinkles, then we had to take them down even more . . . I can't imagine a room full of "Art Directors" that would ever agree to giving up retouching and letting the images stand on their own . . .
(Submitted by a printer)

Re: Hanley Wood Moving Toward Becoming a 'Web-First Company'
A sad day for us all! Soon there will be one mill, one printer and one magazine. And tons of crap on the web that can never find an audience that it knows or really understands.
(Submitted by a Paper Person)

Re: BoSacks Speaks Out: The Important Truth Behind the IDG Story
The truth is rarely pure and never simple.
Oscar Wilde
Wrong on both counts. The first because truth is pure by definition. The second because of the common tendency to confuse something simple with something easy. Because something is simple does not mean it is easy. Truth is simple. It is rarely easy.
(Submitted by a Printer)

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